This week, I am reflecting on the Folger’s commercial where the husband is treating the woman badly and in a subservient manner. This commercial has a good base where they describe the benefits of the product, keep the message simple, demonstrate the positives and negatives well. To change this for the better, I would make the husband more affectionate and respectful to his wife. Also, Folger’s could have the couple in the kitchen together eating breakfast side-by-side. The husband should not consider the coffee’s taste being the fault of his wife, but of the quality of the product. Having the wife in the grocery store is fine, but the husband could also be the one shopping as well. Again, in the grocery store, the wife could discuss with the clerk that she and her husband believe that the coffee they drink is too weak or too bitter, and have him suggest a different brand. The next scene where the wife is serving her husband should be the two of them again having breakfast and both agreeing that the coffee is superior to the others.
These changes help put both husband and wife on a level playing field and show unity in the decision. No one person is dominant over another and the decision was a group one. This alleviates the negative images in the commercial.